Test demand
Speak with likely customers and find out what they need before committing to a large amount of stock.
Buyers first
Services
Test the market before making a large commitment.
PINY helps brands learn what Kenyan buyers need, work out the practical costs and build from a sensible first order.
Meet local buyers
Build relationships with retailers, institutions, clubs, schools and other relevant buyers.
Local relationships
Plan the practical side
Work through ordering, shipping, warehousing, stock, fulfilment and local delivery in stages.
Clear costs
Support repeat orders
Keep communication clear, help after delivery and learn what customers want to order again.
Repeat business
Our approach
Listen. Test. Learn. Grow.
Each step should tell us whether the next one makes sense.
Understand
Clarify the product, goals and limits.
Test
Check buyer need and price expectations.
Start small
Run a controlled first order.
Grow
Expand when customers start ordering again.