Ask buyers first
Find out what customers need before spending heavily on stock.
How we test demand →Kenya · East Africa · International brands
Global brands.Local market access.
PINY helps international brands test demand and reach buyers in Kenya and East Africa. We start small, learn what customers actually need and grow when the numbers make sense.
01Demand before inventory
02Kenya-first focus
03Built for regional scale
Listen
Test demand
Source carefully
Grow when it works
How PINY works
A simple way to test the market.
We speak to buyers first, work out the costs and only scale when there is repeat demand.
Work out the details
Check sourcing, shipping, costs, delivery and customer support.
View services →Grow after proof
Increase stock and reach new areas after customers begin ordering again.
About PINY →Current focus
We’re starting with rugby because it’s a market we know.
We’re speaking with clubs, schools and players about what is difficult or expensive to source, then checking whether suppliers and pre-orders can solve it.
Explore equipmentEXPLORING NEXT
Automotive and selected new products
Other categories may follow, but only after we have checked the demand, costs and practical details.
View focus areas →Start a conversation